CVR Calculator

Calculate Conversion Rate Instantly

Simply enter the number of visitors (sessions) and conversions to automatically calculate CVR (Conversion Rate). Measure the performance of your website or landing page and understand marketing effectiveness with numbers.

CVR Calculation Tool

Use Cases

The CVR calculator can be used in the following scenarios:

1. Landing Page Performance Measurement

Enter the number of LP visitors and conversions to quantify page performance. Ideal for comparing A/B test results.

2. Ad Campaign Evaluation

Calculate CVR from ad-driven visitors and conversions to determine campaign cost-effectiveness.

3. E-commerce Purchase Rate Analysis

Calculate CVR from product page visitors and purchases to optimize product descriptions and pricing.

4. Form Improvement Metrics

Measure CVR from contact form or registration form visitors and completions to verify form improvement effectiveness.

What is CVR (Conversion Rate)

CVR (Conversion Rate) is a metric that shows what percentage of website visitors achieved the target goal (conversion).

Formula

CVR (%) = (Number of Conversions ÷ Number of Visitors) × 100

Example Calculation

If there are 10,000 visitors and 250 conversions: CVR = (250 ÷ 10,000) × 100 = 2.5%

Guidelines

Although it varies by industry and product, typical CVR guidelines are: • Less than 1%: Needs improvement • 1-3%: Average • 3-5%: Good • 5% or more: Excellent Appropriate values vary greatly by business type, such as B2B products or e-commerce sites. Comparing with your own historical data is important.

Frequently Asked Questions (FAQ)

How should I use CVR?

CVR is the most fundamental metric for measuring website or landing page performance. By measuring regularly and comparing before/after implementation, you can understand improvement effectiveness with numbers. You can also check your position by comparing with industry averages or competitors.

Should I use unique users or sessions for visitor count?

Generally, use sessions (visit count). When the same user visits multiple times, there's a conversion opportunity at each visit, so using sessions better reflects reality. However, the most important thing is to unify the definition within your organization.

If CVR is low, how can I improve it?

There are multiple approaches to CVR improvement: ①Improve page load speed, ②Make CTA buttons more prominent, ③Reduce form fields, ④Add trust elements (customer testimonials, achievements, etc.), ⑤Review targeting to attract higher quality traffic.

Are there industry-average CVR values?

It varies greatly by industry. Generally, B2C e-commerce is 1-3%, B2B SaaS is 2-5%, and lead generation is around 5-10%, but it varies with product price, consideration period, and competitive situation. We recommend using your own historical data as a baseline.

Should I only look at CVR?

No, while CVR is an important metric, you need to judge comprehensively with other metrics. For example, even with high CVR, sales won't grow if visitor count is low. Also, combining with CPA (customer acquisition cost) and ROAS (return on ad spend) enables more accurate investment decisions.

Should I measure CVR separately for mobile and PC?

Yes, we strongly recommend measuring CVR by device. Generally, smartphone CVR tends to be lower than PC. Understanding device-specific characteristics and providing optimized UI/UX for each leads to overall CVR improvement.

Is there a problem with increasing CVR too much?

If CVR is too high, you may be narrowing your target too much. With high CVR but low visitor count, business growth becomes limited. It's important to balance CVR and visitor count to maximize total conversions (sales).

Are the results calculated with this tool saved?

No, all calculations are performed in real-time in your browser and are never sent to a server. Entered data is not saved and is deleted when you close the page. You can use it with complete peace of mind with full privacy protection.