Improved Data Transfer Reliability
Even in systems that only support text (such as older email systems), binary data can be safely transferred using Base64 encoding. It prevents data corruption.
Cross-Platform Compatibility
Since Base64 uses only ASCII characters, there are no character encoding issues when exchanging data between different systems.
Conversion to URL-Safe Strings
Using Base64URL encoding (replacing + with - and / with _) allows you to generate strings that can be safely used in URLs and filenames.
Embedding Data
By embedding images and fonts directly in CSS and HTML files, you can reduce requests to external files and improve page performance.