Calculate the percentage of new visitors
Calculate new session ratio in 3 steps:
Use this calculator for:
Compare new session ratio before and after campaigns to measure new user acquisition.
Analyze if SEO efforts are bringing new users or increasing returning visitor traffic.
Measure how content marketing contributes to new user acquisition.
Monitor if retention efforts (email, retargeting) are increasing returning visitors.
High ratio (80%+) indicates growth stage. Low ratio (30%-) suggests need for new user acquisition.
Calculate ratio by channel (organic, social, email) to understand each channel's characteristics.
New Session Ratio shows the percentage of sessions from first-time visitors.
NSR = (New User Sessions ÷ Total Sessions) × 100. For example, with 1,000 monthly sessions and 700 from new users, NSR is 70%.
A session is a series of user interactions on your site. New sessions end after 30 minutes of inactivity, date change, or referrer change. New users are those who haven't visited in the past 2 years (Google Analytics default).
NSR helps evaluate the balance between new user acquisition and retention. Healthy sites typically have 50-70% NSR. Higher indicates retention challenges, lower indicates acquisition challenges.
Advantages of using this tool:
NSR calculation formula:
New Session Ratio (%) = (New Sessions ÷ Total Sessions) × 100
With 5,000 monthly sessions and 3,000 new user sessions: NSR = (3,000 ÷ 5,000) × 100 = 60%. This means 60% are new visitors, 40% are returning.
60% NSR indicates healthy balance. Typical range is 50-70%. Higher suggests need for retention, lower suggests need for acquisition.
Generally 50-70% is ideal, but varies by site type. News/blogs: 70-80%, E-commerce/SaaS: 40-60%. New sites may exceed 80%, mature sites typically 40-50%.
High NSR indicates retention challenges. Improve with email newsletters, retargeting ads, user accounts, bookmarking prompts, and regular content updates.
Low NSR indicates acquisition stagnation. Improve with SEO, content marketing, social media, advertising campaigns, and press releases.
NSR is session-based (new sessions ÷ total sessions × 100). 'New Users' is user count. Same new user visiting multiple times counts as multiple sessions but one user.
Yes, significantly. News (70-85%), Blogs (65-80%), E-commerce (50-70%), Corporate (40-60%), Membership (30-50%), SaaS (40-60%). Compare with industry benchmarks.
Check for ad campaigns start/end, media coverage, viral content, SEO ranking changes, tracking code issues, bot exclusion changes, or session setting modifications.
Yes, typically mobile has higher NSR (more search/social traffic). Desktop has more direct visits and bookmarks, leading to more returning visitors.
Higher NSR may indicate higher acquisition costs (advertising). Returning visitors have lower acquisition cost and higher LTV. Ideal is balanced new acquisition with good retention for ROI maximization.