book title

Becoming Trader Joe



Joe Coulombe,Patty Civalleri
Published Date : 2021-06-22
Amazon

Description

Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. — adapted from back cover and Amazon info

word

word

playing

Realizing

—

Trader

provided

unusual

today

Coulombe

compete

quo

shape

business

challenging

bigger

learned

Amazon

Buying

status

sourced

early

products

customers

people

background

food

adapted

quirky

means

decided

win

build

game

late

Here

9s

nutritional

educated

back

world

competitors

Joes

store

info

cover

chain

founded

shares

modest

lessons

rethinking

operates

helped