Page Exit Ratio Calculator

Calculate your page exit rate easily

Calculate Page Exit Ratio (PER) instantly. Enter exit pageviews and total pageviews to analyze user behavior on your website. Free tool for web marketing improvement.

How to Use

Calculate page exit ratio in 3 simple steps:

Step 1: Enter Exit Pageviews
Enter the number of pageviews where users exited from the page. Exits include bounces, navigation to other sites, or closing the browser.
Step 2: Enter Total Pageviews
Enter the total number of pageviews for the page. You can get this data from Google Analytics or other analytics tools.
Step 3: Check the Result
The page exit ratio will be calculated automatically. Formula: Exit Ratio (%) = (Exit Pageviews ÷ Total Pageviews) × 100

🔒 Privacy Protected: All calculations are performed in your browser. No data is stored.

Exit Pageviews

Use Cases

The Page Exit Ratio Calculator can be used in various web marketing scenarios:

1. Landing Page Optimization

Monitor landing page exit ratios regularly to measure the effectiveness of content and CTA improvements. For example, reducing exit ratio from 50% to 30% means more users proceed to the next step.

2. Conversion Funnel Optimization

Calculate exit ratios at each step of the purchase process to identify pages with high exit rates. High exit rates on checkout pages may indicate the need for form simplification or trust improvements.

3. Content Page Evaluation

Analyze exit ratios for blog posts and articles to identify engaging content. Low exit ratios indicate effective internal linking to related articles.

4. A/B Testing Measurement

Use exit ratio as a comparison metric in A/B tests for design or copy changes. An improvement from 40% to 25% indicates better user experience.

5. Mobile vs Desktop Analysis

Calculate exit ratios separately for mobile and desktop to understand device-specific user behavior. High mobile exit rates may indicate the need for responsive design or page speed improvements.

6. Ad Campaign Evaluation

Measure exit ratios for ad landing pages to evaluate ad relevance. High exit rates may indicate the need to review ad targeting or messaging.

What is Page Exit Ratio

Page Exit Ratio (PER) is a metric that shows the percentage of pageviews that were the last in a session. It helps identify where users leave your site.

Definition

Exit ratio is calculated as: Exit Pageviews ÷ Total Pageviews × 100. For example, if a page had 500 views and 150 were the last pageview in sessions, the exit ratio is 30% (150÷500×100).

Difference from Bounce Rate

Exit ratio and bounce rate are different metrics. Bounce rate shows the percentage of single-page sessions (session-based). Exit ratio shows the percentage of pageviews that ended sessions (pageview-based).

Why It Matters

Analyzing exit ratios helps identify where users lose interest. High exit ratios aren't always bad - completion pages should have high exit rates. However, high exit rates on important content pages indicate improvement needs.

Benefits

Using this tool provides the following advantages:

Instant calculation: Enter two values to get the exit ratio immediately
Accuracy: Uses Decimal.js library for precise calculation up to 3 decimal places
Easy to use: Simple interface for quick exit ratio calculation
Privacy protected: All calculations in browser, no data stored
Free: No registration, unlimited use
Multi-device: Works on PC, tablet, and smartphone

Formula Details

Detailed explanation of the exit ratio formula:

Exit Ratio (%) = (Exit Pageviews ÷ Total Pageviews) × 100

Example

If a page had 1,000 monthly views and 300 were exit pageviews: Exit Ratio = (300 ÷ 1,000) × 100 = 30%. This means 30% of viewers left the site from this page.

Interpretation

An exit ratio of 30% is generally acceptable, but appropriate values vary by page purpose. Content pages: 30-50%, navigation pages: 10-30%, completion pages: 70-90%.

FAQ

What's the difference between exit ratio and bounce rate?

Bounce rate is the percentage of single-page sessions (session-based). Exit ratio is the percentage of pageviews that ended sessions (pageview-based). For example, if someone bounces from the homepage, it counts toward homepage bounce rate. If they visit homepage → product page → exit, it counts toward product page exit ratio.

How to improve high exit ratio pages?

First, verify if the page meets user needs. Review content quality, readability, clear CTAs, page speed, mobile optimization, and internal link placement. Use A/B testing to try multiple improvements and measure exit ratio changes. Note that completion pages should naturally have high exit ratios.

What's a good exit ratio?

Appropriate exit ratios vary by page purpose. Blog/content pages: 30-50%, category/navigation pages: 10-30%, completion pages: 70-90%. Compare with industry averages and your site's baseline.

Is 0% exit ratio good?

Theoretically great, but practically unusual. All sessions must end somewhere, so some exit ratio is inevitable. A 0% reading may indicate short data collection period, low traffic, or tracking errors.

Is 100% exit ratio a problem?

Not always. Thank you pages, purchase completion pages, and 404 pages naturally approach 100% exit ratio. However, 100% on landing or product pages indicates serious content or UX issues requiring immediate attention.

What if mobile and desktop exit ratios differ significantly?

Significantly higher mobile exit ratios may indicate responsive design issues, slow page loading, or mobile-specific usability problems. Mobile optimization is crucial in the mobile-first indexing era. Monitor device-specific exit ratios regularly and implement mobile-specific improvements.

Quick wins to reduce exit ratio?

Add internal links to related content, place clear CTAs (guide to next steps), improve page load speed, use engaging headlines and images, create readable text structure, and enhance mobile optimization. Most importantly, make it clear what users should do next.

Why doesn't my Google Analytics exit ratio match this calculator?

Google Analytics session definitions (30-minute timeout, date change, referrer change) and tag placement may affect exit ratio calculations. Bot exclusion settings and filtering also impact results. This tool uses the basic formula (exit pageviews ÷ total pageviews × 100), which may slightly differ from Google Analytics.